What converts better? Linking from product page to Amazon product page vs. Cart?

  • January 9, 2018 at 9:34 pm #4655
    amherd
    Participant

    Hi all

    Does anyone of you have insights on effectiveness of your CTAs? Which of these cases works better (= better conversion, better revenue) for your site:

    Case 1:
    User visits your product page, clicks on the main CTA that says something around “buy on Amazon”

    Case 2:
    User visits your product page, clicks on the main CTA, product is added to site’s cart.
    User then has to initiate checkout and is guided to the Amazon cart/checkout

    Any (anecdotal) evidence for either case?

    Cheers, Bjorn

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