Social Media Traffic
LIVE Q & A Wednesday 19 September 2018
Last night’s Q&A saw some really great questions coming in from the audience, on a really wide range of subjects. We spent a little bit of time talking about redirects and domain names, and we go through a quick demonstration of Buffer (the social media management platform).
In the video I walk you through setting up a Facebook page from scratch, using my affiliate site bowwowtech.com. I just want to point out at this stage that although you log into your profile to create and access your page, and they look like they are linked together, no one else can tell which pages are attached to your profile.
The actual setting up of the page is fairly straight forward. Once you’ve logged in to Facebook, click on the arrow in the top-right corner, and choose ‘Create Page’.
I selected to set my new page up as a business page, but the thing I was struggled with was the category. It’s an affiliate site but I don’t want to list it under retail, as strictly speaking, it’s not a shop site. Pets is too broad a category, so I end plumping for Blogger. I do want the focus of the site to be content, so it seems to be the best fit.
Pimp Your Facebook Page
Once you’ve created your page, it’s time to jazz it up a bit and start adding posts. Start with images. Add a profile and cover image to the right sizes, add a call to action button and add a description and link to your site. Add a couple of posts and you’re good to go.
I also do a very quick live demo on promoting your page. The key here is to be as targeted as you can. In the demo I set my daily budget at $7.40 for seven days, just to see what happens. There is a lot of testing needed to get value out of paid ads on Facebook and targeting is going to be key.
A Quick Word About Buffer
I do like to schedule some of my social media posts. It helps me manage my time a bit better. Buffer is one of the most simple social media management platforms I’ve come across. You get a simple scheduling functionality and then some analytics. You can set your posts to be shared to multiple platforms at the same time and can add RSS feeds from your favourite blogs so you can also share curated content. Check Buffer out.
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