In this tutorial video we add a form to a WordPress page to capture leads from a Google Adwords Pay Per Click campaign. We then add the Google AdWords conversion code to a thank you page to track the leads we get.
Here's that bit of code for Contact Form 7:
How to Install Google AdWords Conversion Tracking on WordPress
1) First off you need to configure you form to send visitors to a “thank you” page when the complete it. This will be different depending on the forms you're using. In the video we use Contact Form 7.
2) Install the Embed Script plugin on to your WordPress site.
3) Login to your Google AdWords Account and go into “Tools and Analysis” -> “Conversions”
4) Create your conversion by following the wizard until you get the code.
5) Copy the code to your clip board
6) Go back to your WordPress site and edit your “thank you” page. Create one if you don't have one already.
7) Paste the code into the plugins “Bottom of the page” box – usually on the right hand side of the edit screen.
8) You're done.